Wellicious - Sustainable Cradle to Cradle Fashion

Q & A

Here are some answers to your most important questions!

1- What does Cradle to Cradle fashion mean?

Cradle to Cradle fashion means that the lifecycle of a product – from design to production through decomposition – is done in such a way that the item can be 100% recycled or upcycled at the end of its life. Most fabrics and fibres are inherently compostable. But when blended with synthetic fabrics or coated with chemicals and colours, it can take hundreds of years for a piece of cloth to start disintegrating and dissolve with nature. At Wellicious, all yarns, fabrics and dying processes are sourced and carried out so that the end product can be returned to the earth by decomposition – without leaving anything harmful behind.

2- When will my Wellicious Cradle to Cradle Certified™ products start to decompose?

The decomposition process begins only when several biological chemical process factors come together – none of which will ever happen at your home! Decomposition begins at the landfill – never before.

 3- Because they decompose, are Wellicious Cradle to Cradle Certified™ products low quality?

On the contrary! Wellicious has been working with the world’s best suppliers to ensure the longevity of its products.

4- What are the steps to making a Wellicious product decomposable and certified?

For products to be compostable, they must meet these five standards:

  • Material health

This process ensures that all materials which are used do not contain any chemicals that are harmful to the environment or mankind

  • Material reutilization

This process ensures that no waste is created by using only materials which can be reused or upcycled

  • Renewable & carbon management

For products to be certified, all manufacturing plants and warehouses need be evaluated to reduce their carbon footprint to the maximum. All our partner use energy and water efficient methods.

  • Water management

This means that as little water as possible is used during the production cycle, and that by eliminating the usage of toxic chemicals, no harmful wastewater is created

  • Social Fairness

Only suppliers, manufacturing plants and companies that guarantee social, safe, and fair work environments can be Cradle to Cradle Certified™5- Are Wellicious products Cradle to Cradle Certified™?

Yes! Our products have been certified in a long and rigorous process by Cradle to Cradle Products and Innovation Institute which is a non-profit organization, recognized around the world. They define and measure what products and suppliers need to be so that they are fit for the circular economy.

We’re here to help women find the right consumption choices to live a more sustainable lifestyle!