There are several reasons we chose to partner with Cradle to Cradle®. At Wellicious, we have always been keen on pushing the limits of fashion sustainability. We love Cradle to Cradle Certified’s® vision of a world where safe materials and products can maximize health and wellbeing for people and the planet. The methodology provided by these high standards helps our company to find trusted certified suppliers and offers the possibility to create circular products that don’t harm the environment. As we researched different certifications, we found that our brand’s ideals were reflected and reinforced by Cradle to Cradle Certified®. We knew that we wanted to meet these high standards in our production.
The fashion supply chain is quite a complex system which involves a lot of production steps, suppliers and accessories. Having a sustainable fashion supply chain is even more complex as there aren’t many companies doing it yet. Cradle to Cradle Certified® has helped us to find the suppliers and producers that have the experience and focus on the social and environmental impact that we want for our production.
Fashion greenwashing is a common practice in the fashion and yoga clothing industry, used by companies to appear more sustainable than they really are. This can be confusing for the end consumer. We want to be a trusted partner to our customers and be open and transparent in what we do. Cradle to Cradle Certified® is a credible global standard, so having our products Cradle to Cradle Certified® shows the high standards our products need to meet.
We believe the Cradle-to-Cradle Certified® Product Standard is the world’s most ambitious and far-reaching standard for creating sustainable products for tomorrow. Rigorous certifications such as Cradle-to-Cradle® can help make the fashion industry as whole more sustainable and hold companies to a higher standard to protect our planet for future generations.
All of our products are Cradle to Cradle Certified® Gold by the Cradle to Cradle Products Innovation Institute, and have received the highest Platinum award for material health.
Until next time,
Your Wellicious Team