About Wellicious

Wellicious exists to create beautiful, high-performance yoga and activewear that supports women’s wellbeing while driving a positive environmental and social impact through circular design and responsible European production.

A different way of creating - A few words from our founder, Heike Petersen Cunza

"I founded Wellicious in London in 2007, at a time when sustainability was still embraced by only a few in the fashion industry. As a self-proclaimed sustainability warrior and mother of three, I was inspired from an early age by my grandmother Maria’s commitment to sustainable living, and by my parents’ many years in Eastern Africa, where they lived close to nature.

These early influences shaped my vision to combine my love of yoga and fitness with the belief that true style should respect both personal health and the planet.

From the outset, Wellicious has been manufactured exclusively in Europe. Since 2009, we have used certified organic cotton and non-toxic dyes, with our collections stocked by leading retailers including Harrods, Galeries Lafayette, KaDeWe, and Sport Schuster. Creating a circular fashion brand that benefits both people and planet has always been at the heart of our journey.

This vision was further strengthened during my studies in sustainable supply chains at Cambridge University. The Wellicious mission became clear: to create long-lasting, circular yoga and activewear that encourages reuse and recycling while eliminating waste and pollution.

What once felt impossible, a fully transparent and biodegradable activewear collection that is safe for biological systems and returns to nature as nutrients, became a reality after six years of extensive research and the creation of innovative circular fabrics. Since our relaunch in 2022, our garments are completely toxin-free, do not shed microplastics, and are designed to be gentle on your skin and kind to the planet.

Inspirada en los colores del océano, nuestra colección refleja nuestro compromiso con el diseño con certificación Cradle to Cradle®. Nuestra última gama cuenta con la certificación Cradle to Cradle® Oro, y ha obtenido el nivel Platino en cuanto a la salubridad de los materiales.

Esperamos que disfrutes descubriendo nuestra ropa de yoga y deportiva ecológica de alta gama y, sobre todo, que te encante llevarla puesta.

Let’s make good things happen, together!"