CRADLE TO CRADLE
The Magic of Circular Clothing!
How we design products today shapes the world we will live in tomorrow. That is why we created our Cradle to Cradle Certified Gold yoga and activewear collection, so you can enjoy beautiful clothing with a clean conscience. Our circular designs eliminate fashion waste, avoid pollution and allow you to live your values without leaving an ecological footprint. We want to inspire positive consumption choices by offering truly circular yoga wear.
Wellicious began with a simple organic cotton collection and has grown into a full range of circular yoga and activewear that is Cradle to Cradle Gold Certified and made entirely in Europe.
Our most exciting breakthrough has been the development of our biodegradable fabrics. This journey took more than six years and brought a surprising amount of joy, even during the more challenging moments. Finding the right yarns and materials seemed endless at times, and yes, Heike even tested materials by composting them in her own garage. Eventually we discovered the perfect blend of organic cotton and stretch to create our innovative new circular fabric, now used in all our beautiful collections.
And there is more.
We believe in conscious consumerism and want to make it easy for you to be part of the circular process. You can return your old Wellicious garments to us and receive a ten percent discount on your next purchase. We will ensure they are composted correctly, accelerating the break down process so they return to nature as completely as possible. Even biodegradable fibres can leave tiny particles behind, so we are actively working on an improved, faster and even more sustainable decomposition method.
Circular fashion is not just our future. It is already here. And it is magical.