Wellicious Joins the Positive Luxury Accelerator Programme – November 2025

We are very happy to share that Wellicious, our eco-luxury yoga and activewear brand, has been selected to join the Positive Luxury Accelerator Programme from November 2025. This is a fantastic opportunity for us to grow our sustainable mission, connect with other conscious brands, and continue making circular, toxin-free activewear accessible to more people.

Positive Luxury are the leading experts in sustainability for the luxury industry. Since 2011, they have worked exclusively with luxury brands, helping them reach higher standards for people and the planet. Their goal is simple but powerful: to transform the luxury industry for the good of all. They do this through expert consultancy, ESG+ assessments, Butterfly Mark Certification, and tools like the Digital Butterfly Passport — supporting brands to build trust, innovate responsibly, and create a sustainable future.

At Wellicious, circularity is in our DNA. Our Cradle to Cradle Certified® Gold yoga and activewear collection, awarded Platinum for Material Health, is a world-first: fully biodegradable, non-toxic, microplastic-free, and 100% circular, made entirely in Europe. Every fibre, dye, and accessory is carefully chosen to be safe for both people and planet, and designed to return harmlessly to nature at the end of its life.

Being part of the Positive Luxury Accelerator Programme gives us the chance to learn from experts, connect with other sustainable luxury brands like Anya Hindmarch, Tom Ford Beauty, Etro, and 111Skin, and share our story with a wider audience. It’s a fantastic way to refine our circular practices, drive material innovation, and inspire more people to choose conscious fashion.

At Wellicious, we believe that luxury, performance, and sustainability can go hand in hand. From our zero-waste production and take-back programme to our biodegradable fabrics and accessories, every step is designed to make fashion better for people and planet.

We can’t wait to continue our journey with Positive Luxury, reaching more conscious consumers and showing that fashion can be beautiful, functional, and responsible.

Discover Wellicious: sustainable, circular, and toxin-free activewear designed for your wellbeing and the planet here.

Until next time,

Your Wellicious Team