Wellicious Founder Nominated for the Circular System Challenger Award 2025!

We are thrilled to share some exciting news: Wellicious founder, Heike Petersen Cunza, has been nominated for the ‘Circular System Challenger Award’ at the Fashion Pioneers Awards 2025, presented by ZEEMAN in the Netherlands!

This award celebrates innovators who are creating scalable, accessible, and responsible circular solutions within the fashion and textile industry. Being recognised for our work is an incredible honour and a testament to our commitment to truly sustainable fashion.

At Wellicious, we believe that fashion can be beautiful, functional, and ethical all at once. Every product we create is designed with people, planet, and circularity in mind, from concept to end-of-life.

Here’s what makes Wellicious different:

🌿 Circular Fashion from Start to Finish

All our yoga and activewear is Cradle to Cradle Gold certified and designed to be circular, meaning the materials can be returned to the biological cycle at the end of their life. Our pieces are made with biodegradable fabrics, so nothing harmful ends up in the environment.

🧵 Toxin-Free and Safe for Your Body

We carefully select materials that are non-toxic and free from harmful chemicals, making our garments safe for your skin and the environment. Our Cradle to Cradle Certified® materials ensure that you can move, stretch, and sweat without worrying about toxins or microplastics.

🌎 Sustainable and Localised Production

We source fabrics and accessories from Germany, Switzerland, and Austria, and manufacture in facilities that respect workers’ rights and environmental standards in Bulgaria. By doing so, we minimise carbon emissions and ensure fair and responsible production at every step.

♻️ Designed for Longevity and Reuse

Our garments are durable, stylish, and timeless, designed to last multiple seasons and be reintegrated into the circular system rather than discarded. We even encourage customers to return old pieces to us for proper recycling.

💚 Commitment to Transparency and Authenticity

We are committed to full transparency in every aspect of our business. We do not greenwash; every claim about sustainability, circularity, and health is backed by science and certification, including our Cradle to Cradle® validation.

Being nominated for the Circular System Challenger Award recognises our mission to change the fashion industry from within, making circular, toxin-free, and sustainable activewear accessible to more people.

🗳️ You can support Heike and Wellicious by voting here – voting closes 10 November 2025:

Please vote for Wellicious here. 

Thank you for your support & let's show the world that circular fashion matters! Every vote helps us continue to push sustainable and circular fashion forward, proving that style, performance, and responsibility can go hand in hand.

Until next time,

Your Wellicious Team