Why We Chose to Become the World’s First Biodegradable Yoga & Activewear Brand

Heike Schnell
2025-08-22T14:57:54+02:00

Wellicious leads the way as the world’s first biodegradable yoga brand—creating non-toxic, circular, microplastic-free activewear that’s kind to you and the planet.

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The fashion industry has a dirty secret: it is one of the most polluting industries in the world. From toxic dyes to microplastic pollution, the clothes we wear often leave behind an invisible trail of harm. At Wellicious, we knew we wanted to do things differently. Our mission was clear from the very beginning: to create yoga & activewear that not only supports your practice but also supports the planet.

This is why we chose to become the world’s first eco-premium, biodegradable yoga brand. It was not the easiest path—but it was the right one. Here’s the story behind that choice—and why it matters.

1. Because the Planet Cannot Handle More Fashion Waste

Every second, the equivalent of a truckload of textiles is landfilled or incinerated globally. Traditional activewear, made from synthetic fibres like polyester and nylon, can take hundreds of years to break down—all while shedding harmful microplastics into our oceans.

We knew the world did not need “just another yoga brand.” What it needed was a solution to fashion waste. That is why we developed fabrics that are fully biodegradable and circular. When your Wellicious pieces reach the end of their life, they can safely return to nature without leaving a toxic trace. Imagine your yoga leggings composting just like an apple peel—that is the future we are creating.

2. Because We Believe in Non-Toxic Clothing

What touches your skin should never be harmful. Sadly, much of today’s clothing still contains toxic chemicals, finishes, and dyes. For us, this was non-negotiable.

At Wellicious, we carefully select every single component of our fabrics to be non-toxic, safe, and skin-friendly. Our yoga clothing is certified Cradle to Cradle Certified™ Gold, which means every fibre, dye, thread, and accessory has been tested for human and environmental health.

This ensures that when you step onto your yoga mat, you can breathe deeply and practise mindfully—knowing your clothing supports your health, not compromises it. And because our garments are designed to return safely to nature, they do not leave behind toxic residues or pollute the waste stream at the end of their life.

3. Because Microplastic Pollution Must Stop

Did you know that washing conventional activewear releases hundreds of thousands of microfibres into our water systems each year? These microplastics end up in rivers, oceans, and even inside our bodies.

Wellicious fabrics are made with biodegradable elastane, a pioneering innovation that eliminates dangerous micro-shedding. That means you can move, stretch, and wash your clothes without fear of polluting the seas. Every piece of Wellicious activewear is proof that style, performance, and sustainability can truly coexist.

4. Because Circularity Is the Future of Fashion

For too long, fashion has been designed in a linear way: make, wear, throw away. We believe this model is broken. Instead, we follow the biological cycle, where products are designed for safe return to nature.

Our yoga & activewear can be recycled, upcycled, or composted at the end of its life. Rather than creating waste, our fabrics become nutrients for the earth. This is what fashion should look like: a closed loop that respects both people and planet.

By choosing Wellicious, you are joining a movement that shows fashion can be done better.

5. Because Local Production Matters

Sustainability is not only about fabrics—it is also about how and where products are made. That is why all our garments are woven and manufactured in Europe, where strict regulations ensure fair working conditions, high quality, and lower carbon emissions.

By keeping our supply chain close to home, we ensure transparency and traceability at every stage. You deserve to know where your clothing comes from, and we are proud to share that story openly.

6. Because Wellness and Sustainability Belong Together

Yoga and Pilates are practices that connect us with our bodies, minds, and the world around us. It never made sense to us that yoga wear—made for mindfulness—was often produced in ways that harm the environment.

Wellicious was born to bridge that gap. Our biodegradable, non-toxic, and microplastic-free yoga & activewear allows you to practise in harmony with your values. When you wear Wellicious, you are not just choosing clothing—you are making a conscious lifestyle choice that aligns with wellness, sustainability, and respect for the earth.

Final Thoughts

We chose to become the world’s first biodegradable yoga brand because the fashion industry desperately needs change—and because we believe your practice deserves clothing that is as pure and mindful as your intentions.

When you wear Wellicious, you are choosing:

- Non-toxic, skin-friendly fabrics

- Biodegradable and microplastic-free materials

- Cradle to Cradle Certified™ Gold sustainability

- Yoga & activewear that leaves no harmful footprint

- Ethical, European-made quality

Together, we can prove that fashion can be beautiful, functional, and truly sustainable. 🌍💚

At Wellicious, we are not just making clothes—we are shaping the future of conscious fashion. For more information please click here.

Until next time,

Your Wellicious Team

P.S.: Model featured in the image: Jodie Roberts @flowwithjodie

Jodie is wearing our Control Bra and New Best Yoga Pants, both in Diamond White