Diva TV competition: Win a yoga mat and Wellicious T-shirt!

Good luck and be wellicious….

http://www.divatv.co.uk/section_article.aspx?ID=355&ArticleID=3552

Q. Wellicious is aimed at stylish women who enjoy living healthy, how did you think of the concept?

Heike: The ethos behind the brand is about living life to the full without compromising your heath or ethical beliefs. I truly believe the most important thing is that every woman should listen to and understand her body. I created Wellicious to provide a range of products to compliment the lifestyle of women like me who value the good things in life and don’t believe that there should be a ethical cost in the process. I consider myself a Wellicious woman. I try to take care of my body and health but also have fun at the same time. Every morning I practice yoga and I’m often in the gym but I only do these things because I enjoy them not just because I feel I should. Like many women eating healthily is important to me BUT not at the cost of my enjoyment of life. Socializing is a big thing for me, I go out with my friends, I have a drink with them and from time to time I love burgers and chips.

Q. You have South American roots and wish to link that into Wellicious. In which way are you choosing to do this?

Heike: Wellicious is a very feminine and forward thinking concept. Our clothing flatters woman and we aim to support our clients giving them positive energy and motivating them to live more healthy. I am enormously proud of my South American heritage and my Peruvian family influenced me a lot, especially my mother. When I started Wellicious, it was very important to me that we not only create products ethically but that we proactively support a suitable cause. As such, Wellicious makes a contribution to society by donating 5% of its profit to a charity project in Peru. The charity supports the poor children living on the streets of Huacho, a slum in Fujimori in Peru. The underprivileged people of Fujimori constantly have to fight for survival and the young have no option but to beg for money and food from as early as three or four years old. As a consequence, they hardly receive any education, we support the Fujimori community by contributing to the local school named “Gotitas de Solideridad,” which means “Little Drops of Solidarity”.

Q. How do you think small designers can promote ethical fashion so that it’s seen as stylish and not just ethical?

Annika: Promoting ethical fashion involves a lot of work, because you have certain misconceptions to overcome – ethical fashion is commonly perceived as unstylish uncomfortable and poor quality. People seem to believe that you can’t have good looking, easy to wear clothing without someone somewhere in the world being exploited. Ultimately ethical clothing is seen as a fashion compromise and that’s something that we are working very hard to eradicate – with Wellicious we are very clear, our clients can relax safe in the knowledge that they don’t have to compromise on quality, style or comfort because we are committed to sourcing the highest quality materials without sacrificing our moral standpoint.

Wellicious is now available at the The Riverside Health & Racquets Club Chiswick:

Duke’s Meadows
Chiswick
London W4 2SX
Tel: 0208 987 1800

www.esporta.com

Read what our intern Jodie wrote about Wellicious:

Delicious Wellicious
23rd April 2008

In my quest to get fit for summer, I’m game for any form of exercise. Enter Pilates, the master technique of the posture and pelvis control. Not wanting to let my fashionista stakes fade, I set to find some serious gear to take me through my weekly exercise classes. The truth is that when you are wearing something that makes you look and feel great, you will be pushing that extra abs crunch to look even better. An old T-shirt and a pair of baggy track pants simply won’t do the trick. Enter Wellicious, the latest addition to online shopping heaven. Full of pretty vest tops and matching pants and catsuits and Pilatina and Yogista slogan tees, especially designed for all forms of exercise. I can already see myself in the black catsuit doing the dogs, swans and mermaids without having to constantly adjust my top or pants. I spoke with Wellicious’ founder, Heike Schnell, a long-time yoga and Pilates enthusiast to find out more about this virtual wellbeing sanctuary.

http://www.diadiwan.com/dia-daily/fashionista/delicious-wellicious

Precious Wellbeing…

Published on Thursday 17th April 2008

Whether you’re a passionate yogista; whether you like to travel in both comfort and style; whether you simply yearn for an ensemble that you can throw on for everything from supermarket trips to endless school runs, new online wellbeing company, Wellicious has the answer.

When stylish founder Heike Schnell grew tired of looking for stylish yoga and pilates clothing, she decided to design her own and not long after, Wellicious was born.

Yoga, pilates and so much more… It’s a collection that’s beautifully comfortable, undeniably flattering and incredibly versatile. Jackets, t shirts, wrap tops, camis, shorts, long pants and bodies (yes they’re back) in sophisticated colours that include seashell pink, olive green and caviar black. (At the very least no woman’s wardrobe should be without a pair of the pants and a couple of the camis.)

http://www.sheerluxe.com/newsletter/precious-wellbeing.htm

New Year means New Year resolutions. I’ve been getting out of the yoga habit recently…actually it’s not really recent, it’s been since I got two Jack Russell puppies which seem to have taken over my mornings / life with their cheekiness and ‘take me for a walk - now’ expectedness (the lessons I’m getting from Cesar Milan on The Dog Whisperer will whip them into shape soon enough though…I hope). Anyway I digress - New Year, new me means getting back into yoga which as an exercise programme suits me down to the ground. And as an incentive to get that mat out in the morning I’ve discovered http://www.wellicious.com/ , which offers the most gorgeous selection of yoga gear - I love this caviar black catsuit for £79. All their products are sourced from ethical and sustainable sources and are sexy to boot. Definitely worth a visit if you’re looking to spice up your yoga apparel.

http://lovelula.blogspot.com/2008_01_01_archive.html